Endless Customers

Ep.90 - Video isn’t just a marketing tool. It’s a trust-builder and sales accelerator. Yet, most companies still rely on outsourced video production, missing out on the speed, authenticity, and cost savings that come with having an in-house videographer. In this episode, Alex Winter sits down with Jaeden Leclerc, videographer at MoveMobility, to uncover how in-house video transformed their business. Jaeden shares how he built MoveMobility’s video strategy from scratch, created 65 videos in just two days, and got company-wide buy-in for video as a sales and marketing powerhouse.   Highlights Include: How in-house video helps businesses close deals faster and build trust Why MoveMobility invested in a videographer (and what happened next) The secret to filming 65 videos in 2 days—and how your company can do it too How to get leadership buy-in for video (even in traditional industries) The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! 📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 👍 Like, comment, and subscribe for more expert insights on sales, marketing, and business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-video-build-trust-close-deals

In this discussion, Vin Gaeta, the Head of Web Strategy at IMPACT, shares insights on transforming your website into a lead-generating machine. He highlights common pitfalls like ineffective navigation choices, such as the misleading 'Contact Us' button. Vin delves into the biggest flaws in sales pages and the vague calls to action that can drive visitors away. He also reveals the top technical issue slowing down websites and suggests small changes that can make a big impact on conversions and sales.

Ep.88 - In this episode, Alex Winter sits down with Isabel Braeutigam, Marketing Manager at Custom Built, to discuss a challenge many businesses face. Outdated sales processes slow down revenue collection and create friction with customers. Discover how Custom Built leveraged HubSpot Payment Links to streamline payments, gain immediate buy-in from their sales team, and process $2.2 million more efficiently.   🎙️Highlights Include: How outdated payment processes hurt customer trust and revenue Why Custom Built chose HubSpot Payment Links over other solutions The importance of defining clear success criteria before implementing new tools How to roll out new systems without resistance from your sales team Lessons any business can apply to improve sales efficiency and customer experience 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! —————— Check out the full article here 👉 https://www.impactplus.com/blog/custom-built-streamlined-processes-hubspot

John Becker, a coach and trainer at Impact, shares his insights on using AI in content creation while keeping your brand's voice intact. He highlights why AI-generated content can feel robotic and offers solutions to fix it. Becker discusses how to train AI tools to echo your brand's style and emphasizes the importance of maintaining a human touch in storytelling. He also explores how AI can improve sales and marketing alignment, providing actionable strategies to balance efficiency with authenticity in engaging your audience.

Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen.   🎙️ Highlights Include: ✅ Why buyers are taking longer to decide—and how to speed up the process ✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint) ✅ How AI, Google’s changes, and zero-click searches are killing organic traffic ✅ The biggest mistakes businesses make with content, video, and pricing ✅ Why self-service tools are a must-have for generating more leads and sales ✅ The #1 mindset shift you need to build trust and attract endless customers   📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard

Ep.85 - Trust is the foundation of every successful business. In this episode, Hannah Eisenberg breaks down a proven framework for building trust that drives sales, loyalty, and long-term success. Discover why trust should be an active strategy, not just a byproduct of good marketing, and how transparency, alignment, and disruption can set your business apart. Hannah shares real examples, including how one company completely reshaped its industry by embracing trust at its core. 🎙️ Highlights Include: Trust isn’t automatic it must be built intentionally.  Three accelerators that build trust fast: Transparency, being unapologetically aligned with customer needs, and disrupting outdated industry norms. When trust is high, price is not as important. AI and Inbound Marketing are shifting, so trust is more important than ever.  “Will this build trust?” If the answer is yes, it’s the right move. If not, it’s a waste of time. 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/trust-drives-sales-why-trust-is-the-currency-of-modern-business  

In this conversation, Marcus Sheridan, a bestselling author and keynote speaker, dives into the seismic changes in marketing. He reveals how traditional SEO is waning as AI takes center stage, demanding a shift toward video content on platforms like YouTube and TikTok. Marcus discusses the evolving roles within marketing teams, emphasizing the blend of creativity and efficiency through AI tools. He also highlights the importance of authenticity and stepping out of comfort zones to truly stand out in this new landscape.

Ep. 83 - In this episode, John Becker tackles one of the biggest challenges businesses face: the friction between sales and marketing. With 96% of professionals citing this as a persistent issue, it’s time to find real solutions. Discover how to create content that attracts and converts the right audience. From leveraging sales calls for content ideas to empowering sales teams with impactful resources, we share insights to help you align your teams and grow your business. 🎙️ Highlights Include: Why chasing vanity metrics like views and clicks can hurt your business How "Assignment Selling" transforms sales conversations and boosts close rates How to bridge the gap between sales and marketing teams Actionable tips to create content that speaks directly to customer concerns 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers!   —————— Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment

Marcus Sheridan, partner at IMPACT and acclaimed author, shares his blueprint for building a trusted brand. He outlines the four essential pillars for brand credibility, emphasizing radical transparency and unique marketing strategies. Sheridan discusses the shift to self-service sales and the importance of engaging content that resonates with customers. He also highlights the significance of personal branding for leaders and integrating the Entrepreneurial Operating System for sustainable growth in today’s competitive landscape.

Ep. 81 - Discover how Marcus Sheridan’s new book, Endless Customers, evolves the principles of They Ask, You Answer for today’s market. Learn how to rise above AI-driven content noise, build unshakable trust, and disrupt your industry using a proven system designed for businesses that want to become the most known and trusted brands in their markets. —————— Check out the full article here 👉 https://www.impactplus.com/blog/todays-buyer-has-changed-how-they-ask-you-answer-became-endless-customers