Endless Customers A.I. Redefines Traditional Search - The New Marketing Team Blueprint For 2025 & Beyond
Jan 22, 2025
In this conversation, Marcus Sheridan, a bestselling author and keynote speaker, dives into the seismic changes in marketing. He reveals how traditional SEO is waning as AI takes center stage, demanding a shift toward video content on platforms like YouTube and TikTok. Marcus discusses the evolving roles within marketing teams, emphasizing the blend of creativity and efficiency through AI tools. He also highlights the importance of authenticity and stepping out of comfort zones to truly stand out in this new landscape.
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Episode notes
Decline of Traditional SEO
- Traditional SEO and Google search traffic are declining due to AI providing direct answers without clicks.
- Buyers start their journey later, requiring new strategies beyond SEO for visibility and engagement.
Prioritize Video Over Writing
- Prioritize video content by hiring videographers before content writers if your product benefits visually.
- Treat your company like a media organization to thrive on platforms like YouTube and TikTok.
Leverage AI for Authentic Content
- Use AI tools like VoicePal to transcribe interviews and create content that maintains your authentic voice.
- Train AI outputs and review for authenticity instead of copying and pasting blindly.
