Endless Customers

Ep. 75 - Think launching your website is the final step? Think again. Your website should work as a living, breathing part of your sales team—not a “set it and forget it” project. Alex Winter and Vin Gaeta explain why ongoing updates, data-driven tweaks, and sales-focused content keep your site performing at its best.   Key takeaways: Ongoing Optimization Is Essential for Success Sales-Focused Websites Drive Real Results A/B Testing Helps Tailor User Experience Collaborative Insights Strengthen Website Strategy —————— Check out the full article here 👉 https://www.impactplus.com/blog/launchingawebsite

Vin Gaeta, Head Coach and Web Strategy Expert at Impact, shares insights into revolutionizing buyer engagement through self-selection tools. He discusses how pricing calculators and product match quizzes can enhance user experience by simplifying the sales process. Vin emphasizes the importance of qualifying leads efficiently and building trust with transparent pricing. He also explores the balance between customized and out-of-the-box solutions, showcasing real-world applications that boost operational efficiency and customer engagement.

Ep.73 - Are you afraid that mentioning your competition could drive customers away? In this episode, Alex Winter and Coach Brian Casey explain why many businesses feel this way—and why that fear is holding them back. Discover how being open about competitors can build trust with your audience and actually help your business grow. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-power-of-discussing-your-competitors-to-win-more-customers

Ep.72 - In this episode, IMPACT's Lead Client Advisor & Partner, Tom DiScipio, explains why budgeting is more than just numbers and how to turn it into a real investment in your company’s future. We dive into why businesses are shifting from outsourcing to building in-house teams, and how to allocate your budget effectively across people, training, marketing, and technology for maximum ROI. Whether you're planning for 2025 or looking to make smarter long-term investments, this episode will help you build a budget that delivers real results.   Key takeaways: Budgeting is More Than Numbers, It's A Mindset Outsourcing vs. In-House Content Creation Budget Breakdown for Maximum ROI  Long-Term Planning for 2025 and Beyond —————— Check out the full article here 👉 https://www.impactplus.com/blog/rethink-your-marketing-budget-is-your-strategy-driving-real-returns

Ep.71 - Are you stuck when it comes to growing your business and achieving your goals? In this episode, Lead Coach at IMPACT, Brian Casey, dives into a question on the minds of many business owners:  Should we take the DIY route, or should we hire a coach to get us "unstuck"? We'll be discussing the pros and cons of both approaches, key factors to consider when making this decision, and the hidden costs of hiring the wrong person. Whether you’re just starting out or looking to scale your business, this episode offers essential advice to help you make an informed decision.   Key takeaways: How to determine if your business is ready for a coach Why DIY can work, but only for the right businesses The importance of hiring the right content manager and setting them up for success How to know when it’s time to invest in a coach to achieve faster results —————— Check out the full article here 👉 https://www.impactplus.com/blog/is-your-business-stuck-the-high-stakes-decision-every-ceo-must-make  

Ep.70 - In this episode of Endless Customers, Alex Winter talks with Will Smith, a HubSpot expert, about why every growing business needs a CRM. They dive into common misconceptions, the 80/20 rule, and how CRMs like HubSpot help companies stay organized, close deals faster, and achieve true growth. Tune in to learn how a CRM can take your business to the next level! —————— Check out the full article here 👉 https://www.impactplus.com/blog/why-your-business-needs-a-crm-to-unlock-business-growth —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.69 - Struggling to hire the right content manager? You’re not alone! In this episode, Alex Winter and Allison Riggs dive into the biggest mistakes businesses make when hiring for this crucial role. Learn why rushing the process could hurt your company, what traits to look for, and how to ensure you get it right the first time. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hiring-a-content-manager-heres-what-you-cant-afford-to-overlook —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep 68 - Think you need “better SEO?” Think again! In this episode, Alex Winter and Connor DeLaney unpack the common misconception that SEO alone will fix your lead generation problems. Learn why focusing on Conversion Rate Optimization (CRO) might be the smarter move for your business, and how optimizing your website can bring in higher-quality leads. —————— Check out the full article here 👉 https://www.impactplus.com/blog/struggling-with-seo-heres-the-real-reason-your-leads-arent-converting —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.67 - Why are leads getting so expensive, and what can businesses do about it? In this episode, Alex Winter talks with Connor Delaney about the rising cost of leads, how big players affect the market, and what smaller companies can do to stay competitive. If you’re looking for smarter strategies to win better leads, this is the episode for you! —————— Check out the full article here 👉 https://www.impactplus.com/blog/why-are-lead-costs-rising-how-to-stay-ahead-in-a-changing-market —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 66 - Curious how AI can help your business grow faster? In this episode, Alex Winter chats with Chris Duprey, Principal Coach at IMPACT, about how AI is transforming companies. They break down real-world examples of AI in action, tackle common fears, and show how even small changes can make a big impact. —————— Check out the full article here 👉 https://www.impactplus.com/blog/stop-avoiding-ai-heres-how-it-can-enhance-your-business —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne