Endless Customers

Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago. This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content into a true company-wide advantage. Highlights include: - How to navigate online criticism without derailing your message - What separates companies that thrive with Endless Customers from those that stall out - Why alignment from sales leadership is a non-negotiable - How to build a brand that feels human—even with AI in the mix If you’re ready to lead your space with content that earns attention and trust, this one’s worth your time. 🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust. Check out the full article here!

In this engaging discussion, Tom DiScipio, Managing Partner and Client Advisor at IMPACT, dives into the art of clear messaging. He explains how effective communication goes beyond just website copy, highlighting the importance of aligning messages across teams. DiScipio reveals two frameworks that can quickly sharpen your messaging and discusses the growing role of AI in reshaping these strategies. He emphasizes the necessity of transparency and storytelling to build trust, helping businesses stand out in a crowded marketplace.

Ep.98 - Is your content marketing actually driving business growth or just adding to your to-do list? In this episode of Endless Customers, I sit down with Jason Azocar, Founder and CEO of HubSearch, to dig into why so many companies struggle to get real results from their content. We break down how data, strategy, tech, and AI can transform your efforts from “nice to have” to “revenue-driving.” If you’ve ever wondered why your blogs and videos aren’t moving the needle, this episode gives you a clear, actionable path forward.   Highlights include: Why today’s content managers need to be part strategist, analyst, and technologist. How to use data and tools like HubSpot to track and optimize every piece of content. The smartest ways to adopt AI without losing the human touch. A behind-the-scenes look at HubSearch’s breakthrough with the HubSpot Salary Guide. If you’re ready to stop guessing and start growing, this conversation is your roadmap.   🔔 Stay connected: Like, share, and subscribe for more real-world advice on content, marketing strategy, AI, and growth. Check out the full article here! 

Ep.97 - Is AI really the solution business owners have been hoping for, or just another overwhelming trend to keep up with? In this episode of Endless Customers, Alex Winter sits down with Kyle Jepson, Principal Marketing Evangelist at HubSpot, to dig into how AI can actually save you time, cut costs, and make life easier, without losing the human touch your buyers still expect. If you’ve been feeling stretched thin trying to figure out where AI fits into your business, this episode gives you clear, no-fluff advice you can start applying today. Highlights include: How to quickly create 18,000 words of authentic, helpful content in just a few hours Why community-driven learning gives you a long-term edge The smartest ways to start using AI without getting overwhelmed or losing control How AI is reshaping customer support, content strategy, and Assignment Selling If you've been waiting for a practical, manageable way to get started with AI... this is it. 🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, AI, and building trust in a changing world. —————— Check out the full article here! 

Are reviews worth the effort? Do they actually drive leads? And how honest should you be when writing them? In this episode of Endless Customers, Alex Winter sits down with Allison Riggs, Coach at IMPACT, to explore why reviews are one of the most underused trust-building tools in your marketing strategy. If you’re unsure how reviews fit into your content plan or worried about what happens when someone leaves a bad one, this episode delivers clear, no-fluff advice on how to make reviews work for your brand.   Highlights include: Why reviews help buyers self-qualify before they ever talk to sales How to write review content that’s honest, helpful, and gets found Why showing the pros and cons (yes, really) builds trust faster How AI is reading your reviews—and why that matters right now If you've been waiting for a sign to start writing reviews that actually drive business... this is it.   🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI. —————— Check out the full article here 👉 https://www.impactplus.com/learning-center?pageNumber=0&sortType=published_date&sortOrder=desc&resource_type=7  

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point. Highlights include: Why today’s buyers trust content more than salespeople (and what that means for your team) The biggest misconceptions about being a “media company” and the truth behind them Why video is your fastest trust-builder (even if you're camera shy) How real companies are using simple, unpolished content to drive engagement, leads, and even hiring When to hire a videographer and how that hire can transform your sales team This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.   🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI. —————— Check out the full article here 👉 https://www.impactplus.com/blog/why-businesses-need-media-company-mindset

Ep.94. - Is launching a podcast really worth it for your business? How much time does it take? Do you need a fancy studio? And what do you even talk about? In this episode of Endless Customers, Alex Winter sits down with Lindsey Auten, Content and Video Trainer at IMPACT, to unpack everything they’ve learned after 10,000+ downloads and nearly 100 episodes of this very show. If you're thinking about launching a podcast or trying to keep one going, this conversation is full of real talk, practical advice, and encouragement to just get started. Highlights include: Why podcasts might be the most human, scalable trust-building tool in your marketing toolbox How to make a podcast your entire video strategy (and why that works) The tools, workflows, and weekly process we use to publish 5+ pieces of content from each episode Tips for first-time hosts, from staying consistent to letting guests shine If you've been waiting for a sign to start your business podcast... this is it. 🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/podcast-strategy

Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down what’s actually working, where AI still has room to grow, and how businesses can use these tools to sell smarter, market better, and build trust with buyers. Highlights Include: Breeze Copilot: The AI-powered assistant saving sales teams hours on meeting prep and research. Breeze Intelligence: Why HubSpot’s buyer intent tracking is a game-changer (and what to know before investing). Breeze Agents: Which AI-powered automations are delivering results and which still need work. How AI is reshaping sales processes, marketing workflows, and customer support inside HubSpot. What businesses are learning from early adoption and how you can stay ahead.   🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-ai-tools

Join Tom DiScipio, Managing Partner and Client Advisor at IMPACT, as he delves into the crucial sales metrics that truly matter. He explains why traditional quotas are lagging indicators and emphasizes the importance of leading metrics for proactive success. Discover how to identify well-qualified leads, the value of role-playing in skill enhancement, and why aligning with modern buyers is vital. Tom shares insights on focusing on meaningful performance metrics to transform sales outcomes and foster sustainable growth.

Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver.   Highlights Include: The #1 reason businesses waste their CRM and how to change that. How sales teams that fully use their CRM see 41% more revenue per rep. The key automations every sales team should be using right now. Why AI won’t help if your CRM is a mess (and how to fix it). How to get your team excited about using your CRM (instead of avoiding it).   🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and trust-building strategies! —————— Check out the full article here 👉 https://www.impactplus.com/blog/maximize-your-crm-boost-sales