Endless Customers The Four Pillars Of A Known & Trusted Brand, Marcus Sheridan's Blueprint To Endless Customers
Jan 8, 2025
Marcus Sheridan, partner at IMPACT and acclaimed author, shares his blueprint for building a trusted brand. He outlines the four essential pillars for brand credibility, emphasizing radical transparency and unique marketing strategies. Sheridan discusses the shift to self-service sales and the importance of engaging content that resonates with customers. He also highlights the significance of personal branding for leaders and integrating the Entrepreneurial Operating System for sustainable growth in today’s competitive landscape.
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Disruption is Key to Brand Trust
- The core of brand differentiation under current market conditions is saying, showing, and selling things your competitors won't.
- These four pillars hinge on disruption to help brands be known and trusted.
Address the 'Big Five' Questions
- Address the 'big five' customer questions: cost, problems, comparisons, reviews, and bests openly online.
- Use text, videos, and social media content to provide radical transparency and build buyer trust.
Showing Pool Manufacturing Process
- Sheridan's pool company produced an 80-minute video series showing the entire manufacturing process.
- This openness disrupted the industry and increased demand, despite competitor complaints.
