Endless Customers

Your Sales Strategy Is Broken! Why Winning New Customers Is Harder Than Ever (And How to Fix It)

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Feb 5, 2025
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INSIGHT

Why Winning Customers Is Harder

  • Closing deals is harder due to longer buyer decision times and dropping website traffic.
  • Competition and distrust compound challenges, making it tough to build a known and trusted brand.
INSIGHT

Buyer Behavior & AI Impact

  • AI and zero-click searches reduce organic traffic by providing answers without clicks.
  • Buyers are more impatient, demanding, and prefer to self-serve rather than talk to sales early on.
ADVICE

Build Trust Over Platforms

  • Prioritize becoming a known and trusted brand over relying on platforms like Google.
  • Trust is a timeless principle that fundamentally drives business sustainability and growth.
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