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Your Sales Strategy Is Broken! Why Winning New Customers Is Harder Than Ever (And How to Fix It)

Endless Customers

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Navigating the New Landscape of Buyer Behavior

This chapter examines how technological advancements and AI are reshaping consumer behavior, resulting in heightened expectations for self-service and quick access to information. It critiques current content creation practices and stresses the importance of storytelling to connect with today's discerning buyers.

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