
Your Sales Strategy Is Broken! Why Winning New Customers Is Harder Than Ever (And How to Fix It)
Endless Customers
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Empowering Sales: The Rise of Self-Service Tools
This chapter explores innovative sales strategies focused on self-service tools that enhance customer engagement and lead generation. It highlights a case study of a home improvement company that dramatically increased its leads through the use of a pricing estimator, underscoring the shift towards customer-controlled buying experiences.
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