Endless Customers

Ep. 80 - Think you just need more leads to grow your business? Think again. On this episode of Endless Customers, Alex Winter sits down with Connor DeLaney, Lead Sales Consultant at IMPACT, to discuss why “more leads” might not be the silver bullet you think it is. Connor shares his Lead Generation Assessment, a simple tool to uncover the real barriers to growth. This episode will challenge you to rethink your approach to lead generation and focus on what really moves the needle for your business.   Key Takeaways: Most businesses think they need more leads, but often it’s a different problem altogether. Close rates and lead qualification are often bigger bottlenecks than lead volume. Marketing, sales, and leadership alignment is crucial for addressing growth challenges. Understanding where your business is today is key to creating a plan for the future. —————— Check out the full article here 👉 https://www.impactplus.com/blog/more-leads-isnt-the-answer

Ep. 79 - Feeling the post-COVID slowdown? You’re not alone. In this episode, Alex Winter and Tom DiScipio tackle the economic concerns keeping business leaders up at night. From navigating pullbacks to standing out in a crowded market, they share actionable strategies to keep your business thriving in 2025.   Key Takeaways: The post-COVID economic boom is slowing, and businesses must focus on adaptability. Reassessing fundamentals like cash flow and efficiency is critical during uncertain times. Investing in marketing during pullbacks can position your brand ahead of competitors. Building trust through your brand can overcome price objections and retain loyal customers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/recession-proof-your-business-how-to-keep-growing-no-matter-the-economy

Ep. 78 - Do I really need to be on camera? Many business leaders avoid video because it feels awkward or unproductive, but it’s a powerful tool to build trust and drive sales. In this episode, Alex Winter and Lindsey Auten share actionable tips, including the SIMPLE framework, to give you confidence in your on-camera presence. Learn how to make videos that connect, convert, and elevate your brand.   Key takeaways: Comfort on camera is essential for building trust with your audience. Effective videos focus on the buyer’s journey and solve real problems. The SIMPLE framework helps improve on-camera performance. High-quality content should balance authenticity with strategy. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hate-being-on-camera-performance-tips-for-better-marketing-results

Ep. 77 - Is your website doing enough to guide buyers at every step of their journey? In this episode, Alex Winter and Janet Mendez-Latouche dive into why most websites fall short and how to fix them. Learn how to optimize your site for awareness, consideration, and decision-making stages, boost conversions, and turn your website into your best 24/7 salesperson.   Key takeaways: Guide buyers at every stage with content tailored to awareness, consideration, and decision-making. Prioritize buyer needs over flashy designs by focusing on clarity and usability. Ensure clear CTAs at every step to nurture and convert leads effectively. Continuously analyze user behavior to refine and improve your website. —————— Check out the full article here 👉 https://www.impactplus.com/blog/top-3-website-mistakes-how-to-align-your-website-with-the-buyers-journey

Ep. 76 - Wondering if you’re wasting time on the wrong content? In this episode of Endless Customers, Alex Winter and Lindsey Auten break down the pros and cons of written and video content, showing you how to balance both for maximum impact. Discover when to use each, plus smart tips for repurposing content to save time and generate results. Key takeaways: Understanding When to Use Video vs. Written Content Building Trust by Choosing the Right Medium Repurposing Content for Maximum Efficiency Aligning Content Goals with Audience Preferences —————— Check out the full article here 👉 https://www.impactplus.com/blog/articles-or-videos-how-to-choose-the-right-content-strategy-for-your-business

Ep. 75 - Think launching your website is the final step? Think again. Your website should work as a living, breathing part of your sales team—not a “set it and forget it” project. Alex Winter and Vin Gaeta explain why ongoing updates, data-driven tweaks, and sales-focused content keep your site performing at its best.   Key takeaways: Ongoing Optimization Is Essential for Success Sales-Focused Websites Drive Real Results A/B Testing Helps Tailor User Experience Collaborative Insights Strengthen Website Strategy —————— Check out the full article here 👉 https://www.impactplus.com/blog/launchingawebsite

Vin Gaeta, Head Coach and Web Strategy Expert at Impact, shares insights into revolutionizing buyer engagement through self-selection tools. He discusses how pricing calculators and product match quizzes can enhance user experience by simplifying the sales process. Vin emphasizes the importance of qualifying leads efficiently and building trust with transparent pricing. He also explores the balance between customized and out-of-the-box solutions, showcasing real-world applications that boost operational efficiency and customer engagement.

Ep.73 - Are you afraid that mentioning your competition could drive customers away? In this episode, Alex Winter and Coach Brian Casey explain why many businesses feel this way—and why that fear is holding them back. Discover how being open about competitors can build trust with your audience and actually help your business grow. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-power-of-discussing-your-competitors-to-win-more-customers

Ep.72 - In this episode, IMPACT's Lead Client Advisor & Partner, Tom DiScipio, explains why budgeting is more than just numbers and how to turn it into a real investment in your company’s future. We dive into why businesses are shifting from outsourcing to building in-house teams, and how to allocate your budget effectively across people, training, marketing, and technology for maximum ROI. Whether you're planning for 2025 or looking to make smarter long-term investments, this episode will help you build a budget that delivers real results.   Key takeaways: Budgeting is More Than Numbers, It's A Mindset Outsourcing vs. In-House Content Creation Budget Breakdown for Maximum ROI  Long-Term Planning for 2025 and Beyond —————— Check out the full article here 👉 https://www.impactplus.com/blog/rethink-your-marketing-budget-is-your-strategy-driving-real-returns

Ep.71 - Are you stuck when it comes to growing your business and achieving your goals? In this episode, Lead Coach at IMPACT, Brian Casey, dives into a question on the minds of many business owners:  Should we take the DIY route, or should we hire a coach to get us "unstuck"? We'll be discussing the pros and cons of both approaches, key factors to consider when making this decision, and the hidden costs of hiring the wrong person. Whether you’re just starting out or looking to scale your business, this episode offers essential advice to help you make an informed decision.   Key takeaways: How to determine if your business is ready for a coach Why DIY can work, but only for the right businesses The importance of hiring the right content manager and setting them up for success How to know when it’s time to invest in a coach to achieve faster results —————— Check out the full article here 👉 https://www.impactplus.com/blog/is-your-business-stuck-the-high-stakes-decision-every-ceo-must-make