Endless Customers

Will Smith, a HubSpot trainer and CRM expert at Impact, shares invaluable insights on the power of Customer Relationship Management systems for business growth. He tackles common misconceptions and emphasizes the 80/20 rule in CRM effectiveness. Smith advocates for strategic planning to maximize returns and prompts businesses to view CRM tools as essential investments rather than mere software. He also discusses the importance of tailored client engagement and ongoing support to ensure successful adoption, helping businesses unlock their true growth potential.

Ep.69 - Struggling to hire the right content manager? You’re not alone! In this episode, Alex Winter and Allison Riggs dive into the biggest mistakes businesses make when hiring for this crucial role. Learn why rushing the process could hurt your company, what traits to look for, and how to ensure you get it right the first time. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hiring-a-content-manager-heres-what-you-cant-afford-to-overlook —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep 68 - Think you need “better SEO?” Think again! In this episode, Alex Winter and Connor DeLaney unpack the common misconception that SEO alone will fix your lead generation problems. Learn why focusing on Conversion Rate Optimization (CRO) might be the smarter move for your business, and how optimizing your website can bring in higher-quality leads. —————— Check out the full article here 👉 https://www.impactplus.com/blog/struggling-with-seo-heres-the-real-reason-your-leads-arent-converting —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.67 - Why are leads getting so expensive, and what can businesses do about it? In this episode, Alex Winter talks with Connor Delaney about the rising cost of leads, how big players affect the market, and what smaller companies can do to stay competitive. If you’re looking for smarter strategies to win better leads, this is the episode for you! —————— Check out the full article here 👉 https://www.impactplus.com/blog/why-are-lead-costs-rising-how-to-stay-ahead-in-a-changing-market —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 66 - Curious how AI can help your business grow faster? In this episode, Alex Winter chats with Chris Duprey, Principal Coach at IMPACT, about how AI is transforming companies. They break down real-world examples of AI in action, tackle common fears, and show how even small changes can make a big impact. —————— Check out the full article here 👉 https://www.impactplus.com/blog/stop-avoiding-ai-heres-how-it-can-enhance-your-business —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.65 - Are you curious about the biggest updates unveiled at INBOUND? Jess Palmeri unpacks all the exciting new features and updates from HubSpot’s Fall Spotlight. Discover HubSpot’s new AI tool “Breeze,” enhanced lead scoring, two-way SMS, and other game-changing features that make marketing, sales, and customer support smarter and simpler. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-simplify-your-transition-to-ai-hubspots-ai-tools-for-marketing-sales —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep. 64 - Curious how social media can actually make a difference for your business? In this episode, we chat with Robyn Nissim, a social media expert who drove Alo Yoga’s organic social revenue to $17 million per month. Robyn shares her strategies for getting leadership buy-in, crafting engaging content, and using social media as a powerful revenue-driving tool. —————— Check out the full article here 👉 https://www.impactplus.com/blog/from-zero-to-17-million-how-social-media-drives-revenue-and-business-growth —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Ep.63 - Struggling to get your sales team to adopt new sales initiatives? In this episode, Alex Winter and Chris Duprey reveal how leaders can overcome resistance, use content effectively, and get teams on board with one-to-one videos. This episode is for business leaders seeking better team buy-in and faster deal closures through Assignment Selling! —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-get-better-quality-leads-assignment-selling —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne

Chris Duprey, a Principal Coach at Impact, shares his expertise in aligning teams for effective business growth. He discusses the transformative power of alignment days to enhance efficiency and buy-in from all members. The conversation delves into fostering a customer-centric culture from day one, crafting a strategic vision, and utilizing scorecards for performance evaluation. Chris emphasizes the importance of collaboration and accountability, showcasing how these methods can help organizations overcome growth challenges.

Ep. 61 - Do you have a home services business and experience an “off-season,” with weather, buyer habits, or anything else? Marcus Sheridan talks through what businesses can do to combat this time of lower revenue, and continue driving endless customers and building trust with buyers. —————— Check out the full article here 👉 https://www.impactplus.com/blog/how-to-navigate-the-off-season-and-drive-consistent-growth —————— IMPACT LIVE HARTFORD: https://bit.ly/3Y4G3Ne