Endless Customers

Ep.45 - Not getting the leads you want? Marcus Sheridan joins the show to talk about how to get not only more leads but the right leads. Learn about the benefits of self-selection tools, paid campaigns, and the importance of clear messaging. Learn how evolving your marketing mix and embracing new tools can keep you competitive in challenging times. —————— Check out the full article here 👉 https://www.impactplus.com/blog/attract-better-leads-what-youre-doing-wrong-and-how-to-fix-it

Ep.44 - In this episode, we delve into the inspiring journey of Mazzella Companies and how they rose to become an industry leader. Mike Minissale, Director of Marketing, and Mike Close, Corporate Marketing & Communications Manager, share their remarkable experience of integrating the "They Ask, You Answer" framework into their 70-year-old organization. If you're looking to drive significant growth and cultivate a culture of excellence in your industry, this episode is a must-listen. Mazzella Companies employs over 1,100 team members across 45+ locations in North America. Learn more about Mazzella Companies HERE. —————— Check out the full article here 👉 https://www.impactplus.com/blog/success-with-endless-customers-the-massive-growth-story-of-mazzella-companies

Ep.43 - Austin Mock, a talented video producer and content creator at IMPACT, joins the show to share his professional insights on AI video tools. Whether you're a seasoned video professional or just starting out, this episode offers valuable perspectives on the practical use of AI in video production, helping you navigate the challenges and seize the opportunities presented by these emerging technologies. —————— Check out the full article here 👉https://www.impactplus.com/learning-center?pageNumber=0&sortType=published_date&sortOrder=desc&resource_type=7

Ep.42 - In this episode of Endless Customers CEO & Founder Bob Ruffolo shares Impact’s strategic shift toward becoming an AI-first company. Fostering a culture of experimentation and innovation is critical for your employees to understand. As AI continues to evolve, businesses that embrace this mindset will undoubtedly be better positioned to thrive.  —————— Check out the full article here 👉 https://www.impactplus.com/blog/ai-for-your-business

In this engaging discussion, Brian Casey, Head Coach at IMPACT, delves into the critical roles of discipline and accountability in achieving business success. He emphasizes the importance of long-term strategies over quick wins, advocating for 90-day planning cycles and simple tools like smartphone videos to enhance sales. Casey shares insights into bridging the gap between sales and marketing, fostering collaboration for better outcomes, and highlights the transformative power of accountability in driving growth. Perfect for any business leader aiming for sustainable success!

Ep. 40 - Explore the major CRM contenders, HubSpot vs. Salesforce, in this episode of Endless Customers. Will Smith, a HubSpot trainer at IMPACT, breaks down what each platform does well, and what each one could do better. Which one is right for your business? Listen and find out! —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-vs-salesforce-which-one-is-right-for-you

Ep. 39- In this episode, Alex chats with Jason Azocar, CEO of HubSearch, about the crucial role of finding the right HubSpot experts. Jason explains how HubSearch specializes in connecting businesses with vetted HubSpot administrators so business owners can be confident with their new hires. —————— Check out the full article here 👉 https://www.impactplus.com/blog/hire-top-tier-talent-with-hubsearch

Ep. 38 - Explore the impact of Google’s new AI Overview feature and it's effects on SEO in this episode of Endless Customers. Mandy York, IMPACT's content and video expert, joins Alex Winter to discuss how businesses can adapt to these radical changes. Mandy reviews the good, the bad, and the ugly to ensure you have all the info you need to make an informed decision for your business.  —————— Check out the full article here 👉 https://www.impactplus.com/blog/googles-ai-overview

Ep.37 - In this episode of Endless Customers, Chris Duprey, talks about how mutual understanding and collaboration are important for the growth of your business. Learn a few practical exercises that your sales and marketing teams can each do to lead to significant improvements in close rates. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-sales-perspective-sales-vs-marketing

Ep.36 - Explore how to overcome the common disconnect between marketing and sales in this episode of Endless Customers. IMPACT Head Coach, Allison Riggs, discusses practical strategies for aligning these teams to create better content and drive business growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-marketing-perspective-marketing-vs-sales