Endless Customers Stick To The Plan: Accountability & Discipline Are A Game Changer
Jun 17, 2024
In this engaging discussion, Brian Casey, Head Coach at IMPACT, delves into the critical roles of discipline and accountability in achieving business success. He emphasizes the importance of long-term strategies over quick wins, advocating for 90-day planning cycles and simple tools like smartphone videos to enhance sales. Casey shares insights into bridging the gap between sales and marketing, fostering collaboration for better outcomes, and highlights the transformative power of accountability in driving growth. Perfect for any business leader aiming for sustainable success!
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Quick Wins vs Sustainable Growth
- Digital marketing quick wins exist, but foundational, sustainable growth requires more time and effort.
- Building diverse content paths helps capture varied customer journeys, increasing trust and sales potential.
Use Quick Smartphone Videos
- Use smartphone videos to answer common sales questions quickly without editing or formal production.
- Adopt a content mindset in sales teams to educate and guide prospects effectively.
Align Sales and Marketing
- Hold regular revenue team meetings with sales and marketing to share honest updates and challenges.
- Use these meetings to align marketing content with the real needs of the sales pipeline.