Endless Customers Stop Selling, Start Closing. Unlock The Power Of Self-Service Tools To Win more Business
Oct 30, 2024
Vin Gaeta, Head Coach and Web Strategy Expert at Impact, shares insights into revolutionizing buyer engagement through self-selection tools. He discusses how pricing calculators and product match quizzes can enhance user experience by simplifying the sales process. Vin emphasizes the importance of qualifying leads efficiently and building trust with transparent pricing. He also explores the balance between customized and out-of-the-box solutions, showcasing real-world applications that boost operational efficiency and customer engagement.
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Buyers Prefer Touchless Sales
- Most buyers now prefer a seller-free, touchless sales experience.
- This shifts the need for websites to evolve with self-service tools to meet modern buyer expectations.
Implement Five Self-Service Tools
- Use self-service tools like self-assessment, self-selection, self-configuration, self-pricing, and self-scheduling.
- They guide prospects through each buying stage, qualifying leads, and personalizing the experience.
Choose and Integrate Tools Wisely
- Choose between custom-built or out-of-the-box self-service tools based on budget and needs.
- Ensure tools integrate with your CRM to track user data and support sales and marketing.