Vin Gaeta

Vin Gaeta, Head Coach and Web Strategy Expert at Impact, shares insights into revolutionizing buyer engagement through self-selection tools. He discusses how pricing calculators and product match quizzes can enhance user experience by simplifying the sales process. Vin emphasizes the importance of qualifying leads efficiently and building trust with transparent pricing. He also explores the balance between customized and out-of-the-box solutions, showcasing real-world applications that boost operational efficiency and customer engagement.

In this discussion, Vin Gaeta, the Head of Web Strategy at IMPACT, shares insights on transforming your website into a lead-generating machine. He highlights common pitfalls like ineffective navigation choices, such as the misleading 'Contact Us' button. Vin delves into the biggest flaws in sales pages and the vague calls to action that can drive visitors away. He also reveals the top technical issue slowing down websites and suggests small changes that can make a big impact on conversions and sales.