Endless Customers Is Your Website Driving Customers Away?
Feb 26, 2025
In this discussion, Vin Gaeta, the Head of Web Strategy at IMPACT, shares insights on transforming your website into a lead-generating machine. He highlights common pitfalls like ineffective navigation choices, such as the misleading 'Contact Us' button. Vin delves into the biggest flaws in sales pages and the vague calls to action that can drive visitors away. He also reveals the top technical issue slowing down websites and suggests small changes that can make a big impact on conversions and sales.
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Avoid 'Contact Us' in Navigation
- Do not put 'Contact Us' in your main website navigation to optimize sales conversion.
- Replace it with a clear, sales-focused call to action like 'Request a Quote' at the navigation's end.
Build Clear Sales Conversion Pages
- Create a sales conversion page with clear, human content explaining what happens after form submission.
- Use text and video to reduce anxiety and set clear expectations for the sales process.
Frustrating Home Depot Experience
- Alex experienced frustration with Home Depot's multi-step estimator and a gatekeeper instead of clear upfront information.
- This poor experience led him to cancel the next call and reconsider business with them.
