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Is Your Website Driving Customers Away?

Endless Customers

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Optimizing Website Navigation for Conversion

This chapter examines vital strategies for enhancing website navigation to improve customer engagement and conversion rates. The speakers advocate for replacing traditional contact buttons with action-oriented phrases and simplifying navigation choices to guide users effectively through their sales journey. They also emphasize clarity, transparency, and A/B testing as essential elements in building trust and optimizing website performance.

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