Endless Customers Today’s Buyer Has Changed. How They Ask, You Answer Became Endless Customers
Dec 18, 2024
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Evolving Book Title for Impact
- They Ask, You Answer grew through word-of-mouth due to its clear "how" of addressing buyer questions.
- Yet the title didn't convey the payoff, leading to the new name Endless Customers reflecting the desired result.
AI's Impact on Marketing Landscape
- AI has drastically changed the marketing landscape since late 2022, causing a proliferation of content and shifts in buyer behavior.
- Traditional Google search is losing relevance as buyers get direct answers from AI like ChatGPT, requiring evolved strategies to get found.
Trust and Strategy Over Ad Spend
- Money alone no longer guarantees market dominance due to intense AI-driven content competition.
- Building trust requires meeting buyers where they are and applying the Golden Rule in sales and marketing.