Endless Customers How to Use AI in 2025 Without Losing Your Brand’s Voice
Feb 12, 2025
John Becker, a coach and trainer at Impact, shares his insights on using AI in content creation while keeping your brand's voice intact. He highlights why AI-generated content can feel robotic and offers solutions to fix it. Becker discusses how to train AI tools to echo your brand's style and emphasizes the importance of maintaining a human touch in storytelling. He also explores how AI can improve sales and marketing alignment, providing actionable strategies to balance efficiency with authenticity in engaging your audience.
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AI Is Necessary But Risky
- AI is essential in 2025 but must be used correctly to avoid forgettable content.
- Use AI to enhance work, not to create interchangeable brand output.
AI Market Will Settle Around Integrations
- The AI market is the Wild West and will consolidate over time.
- The most useful tools will integrate smoothly into familiar workflows.
Use AI As A Conversational Sparring Partner
- Treat AI like a conversational assistant and iterate with it to refine voice and output.
- Keep a competent human in the loop to evaluate and finalize content.
