John Becker

John Becker, a coach and trainer at Impact, shares his insights on using AI in content creation while keeping your brand's voice intact. He highlights why AI-generated content can feel robotic and offers solutions to fix it. Becker discusses how to train AI tools to echo your brand's style and emphasizes the importance of maintaining a human touch in storytelling. He also explores how AI can improve sales and marketing alignment, providing actionable strategies to balance efficiency with authenticity in engaging your audience.