Nudge

Phill Agnew
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Mar 11, 2024 • 22min

The hidden (sexual) symbolism in the McDonald's logo

Discover the hidden sexual connotations in the McDonald's logo, explore the impact of white space in logos, shadows and white space on advertising perception, the fascination with reflections and water bodies, and the influence of shiny reflective products in marketing.
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15 snips
Mar 4, 2024 • 23min

Why these irrational prices actually work

Discover why customers spend $342 billion on bottled water when a safer, cheaper alternative exists. Learn how unconventional pricing strategies drive consumer behavior, from high-priced menu items to scarcity tactics. Explore how Costco leverages strategic pricing for customer loyalty and profitability. Uncover the success of embracing a 'cheap' image in marketing, with examples from Ryanair. Delve into the psychology of random rewards and irrational pricing strategies in businesses like Pret and Fiji Water.
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45 snips
Feb 26, 2024 • 37min

Life lessons from a world-leading neuroscientist

A world-leading neuroscientist discusses why marriages fail, if cleaning can be fun, how Facebook impacts mental health, and shares lessons on creativity. Learn about habituation, life strategies for well-being, and the power of repetition in belief formation.
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Feb 19, 2024 • 31min

Do you have unethical amnesia?

The podcast dives into various unethical scandals involving big corporations like Microsoft, Volkswagen, Samsung, and Apple. Professor Daniel Zane discusses consumer willful ignorance towards unethical practices. Topics include unethical business practices, consumer behavior, willful ignorance, and solutions for ethical marketing.
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Feb 12, 2024 • 25min

The hypnotising effect of Valentine’s day

Exploring the intriguing history and influence of Valentine's Day, including ancient Roman traditions and modern-day consumer behavior. The podcast discusses the impact of special day-themed sales promotions, the value of creativity in marketing, and the power of rewarding effort on consumer behavior. It also highlights the benefits of incorporating special days into business promotional calendars.
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35 snips
Feb 5, 2024 • 26min

How to create an irresistible offer (that’s proven to sell)

Learn the power of extraordinary long warranties in increasing the likelihood of purchase. Explore how loyalty programs, rewards, and free components can boost customer lifetime value. Discover the revenue potential of offering free shipping subscriptions. Find out the impact of limited time promotions and strategies for online offers. Get insights into the release of a playbook for e-commerce optimization and upcoming projects.
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Jan 30, 2024 • 23min

What makes a song popular?

Explore the journey of 'Rock Around the Clock' from struggles to success, the influence of the movie 'Blackboard Jungle', and the role of exposure in making songs popular and shaping our perception of popularity.
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Jan 29, 2024 • 8min

I have two big announcements

The host shares two major announcements regarding the podcast's growth and decision to focus on Nudge full-time. They emphasize the importance of taking action and engagement, including subscribing, following, and leaving reviews. They also discuss the 'Wallet Opening Words' playbook, which uses behavioral science techniques to improve businesses.
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7 snips
Jan 22, 2024 • 26min

Should I share all my secrets?

John Lee Dumas, host of Entrepreneurs on Fire, shares the power of transparency in business, including the benefits of living in Puerto Rico for tax purposes and how transparency can build trust and credibility. Discover how featuring professionals and revealing behind-the-scenes information can influence consumer behavior and increase purchase intent.
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Jan 15, 2024 • 26min

Is mass hysteria more common than you think?

Explore the history and causes of mass hysteria throughout history, including the dancing epidemic of the middle ages. Learn about the mysterious Havana syndrome and its impact on government officials. Examine the concept of mass hysteria and the herd mentality bias, and discover the power of herd mentality on behavior, opinions, and memory.

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