In this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations. Tune in to hear Professor Ayelet Fishbach and I share why groups can dampen our productivity, why dishonest leaders create dishonest teams, and how to convince a sane member of the public they’re flying through space while sitting in a room in Ipswich. YouTube video on Space Cadets: https://youtu.be/h42yAOm7vI4Ayelet’s website: https://www.ayeletfishbach.com/Ayelet’s book: https://www.ayeletfishbach.com/bookSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6All the clips I’ve used on the show: Derren Brown Zombie https://youtu.be/x09PDP6YX7A?t=3211 Derren Brown Flight https://youtu.be/Qfo_HJ8TRpg?t=223 Derren Brown Guilty https://youtu.be/yUYdjZ_UPf4?t=216 Solomon Asch Study https://youtu.be/iRh5qy09nNw?t=65 Standing ovation: https://youtu.be/ft7mwyiPyIo?t=97 Candid Camera Elevator: https://youtu.be/TrTk6DsEJ2Q?t=14 Space Cadets One: https://youtu.be/h42yAOm7vI4?t=71 Space Cadets Two: https://youtu.be/U4RQKNwZMoE?t=475 Space Cadets Three: https://youtu.be/h42yAOm7vI4?t=1235 Space Cadets Four: https://youtu.be/8eB-2O8MxIM?t=180

Too much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes. Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_channel=HeroicImaginationTVLink to buy Cassie’s book: https://www.cassiemholmes.com/happierhourTry HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listCheck out my course: https://science-of-marketing.teachable.com/

London black cab drivers memorise (almost) every road in the city. I wanted to know how.Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world. Tom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriverFull video of my attempt to name all 202 capitals: https://youtu.be/IAsyqI22m4gSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake my marketing course: https://science-of-marketing.teachable.com/

Today I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem.The Palau Pledge: https://bit.ly/3DcnfQZAyelet’s website: https://www.ayeletfishbach.com/Ayelet’s book: https://www.ayeletfishbach.com/bookSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6

Are you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhance memory and creativity? It’ll also make you more attractive, aid in weight loss and lower food cravings. It reduces the risk of heart attacks, strokes and diabetes, plus it improves your mental health and overall well-being.Sounds good, right? Well, tune in to hear what it is. Show notes:Dr Matthew Walker’s Book: https://www.sleepdiplomat.com/authorDr Matthew Walker’s Podcast: https://www.sleepdiplomat.com/podcastTry HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake the Science of Marketing course: https://science-of-marketing.teachable.com/

Ever wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I look into the science behind overconfidence. We cover the confirmation bias, status, capitalism, communism, and why 100s of my listeners say they’re above-average cooks. My survey results: https://tinyurl.com/yc79c2knJonathan Haidt videos:  Capitalism is freedom: https://www.youtube.com/watch?v=kOomUpEdLE4&ab_channel=EthicalSystems Capitalism is exploitation: https://www.youtube.com/watch?v=9B-RkNRGH9s&ab_channel=EthicalSystems Learn more about Will: https://willstorr.com/Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listSubscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQ

Most of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to stay motivated at work, or perhaps you need to motivate your team. It’s hard. So, here are some tips on how to find your intrinsic motivation from an expert Professor Ayelet Fishbach, author of the bestselling motivational science book Get It Done. Ayelet’s website: https://www.ayeletfishbach.com/Ayelet’s book: https://www.ayeletfishbach.com/bookSign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6

Changing someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star Wars broke Hollywood, and a simple trick to get any job you want.Learn more about Will: https://willstorr.com/Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listSubscribe to Nudge on YouTube: https://www.youtube.com/channel/UCiHQaw8jIdtPL0PM1ksyLoQCredit to Lee Rosevere for the intro music: https://leerosevere.bandcamp.com/

In this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the UN, we detail the communication strategies that made her message stand out and captivated audiences worldwide. We also examine the behavioural science principles behind her success and how you can apply these principles to your own messaging and activism. Tune in to learn more.Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTry HubSpot for free: https://hubspot.sjv.io/jWq4k6

Ever worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6Consistency experiment: https://bit.ly/3sABZTUInput bias experiment: https://bit.ly/3sEPFgCFraming experiment: https://bit.ly/3TMKgA2Information gap experiment: https://bit.ly/3DiGasAAuthority bias experiment: https://bit.ly/3sF0G1ANancy’s book: https://amzn.to/3DZTl23Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listTake my marketing course: https://science-of-marketing.teachable.com/