Nudge 10 psychological tactics to write better emails
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Jun 10, 2024 Explore 10 psychological tactics for writing better emails, including scarcity, social proof, and leveraging special days in email marketing. Discover how the consistency principle and curiosity can maximize email engagement, with real-world examples and experiments to boost open rates.
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Maya Shankar's Email Win
- Maya Shankar increased veteran benefits sign-ups by changing one word in an email subject line.
- She replaced "eligible" with "earned," boosting enrollment by 9%.
Use Scarcity to Boost Action
- Use scarcity in email subject lines to attract attention and boost open rates.
- Scarcity also increases the likelihood of recipients taking action, like signing up for a course.
Harness Loss Aversion Effectively
- Employ loss aversion by warning inactive subscribers they'll be removed unless they respond.
- This doubles response rates and quintupled re-engagement and list retention.