Nudge

10 psychological tactics to write better emails

Jun 10, 2024

Explore 10 psychological tactics for writing better emails, including scarcity, social proof, and leveraging special days in email marketing. Discover how the consistency principle and curiosity can maximize email engagement, with real-world examples and experiments to boost open rates.

21:15

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Quick takeaways

Leveraging the endowment effect in email subject lines can boost enrollment rates significantly.

Utilizing scarcity and loss aversion in emails can increase open rates and audience retention effectively.

Deep dives

Leveraging the Endowment Effect for Behavioral Change

Maya Shankar, a cognitive neuroscientist, made a significant impact on increasing signups for benefits among veterans by changing an email's subject line from 'eligible' to 'earned.' By tapping into the endowment effect, where ownership increases perceived value, she achieved a 9% increase in program enrollment, prompting Barack Obama to advocate for using behavioral science in government agencies.