Nudge How adverts use psychology to win you over
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Jun 24, 2024 Explore the impact of iconic ads like Apple's 1984 Super Bowl ad and learn about psychological tactics for effective advertisements, such as creating scarcity and using anchors. Discover how advertisers use strategies like partial spelling and rhyming proverbs to enhance ad memorability. Sign up for a free email course on persuasion science based on peer-reviewed studies.
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KFC's Scarcity Ad
- KFC Australia ran a promotion offering chips for $1, supported by various ad copies.
- The winning ad copy wasn't creative, but simply stated "Chips for $1, limited to four per customer."
Scarcity Principle
- Limiting availability creates scarcity, making the product more desirable.
- This tactic leverages our preference for scarce resources, boosting perceived value.
Snickers Anchoring Experiment
- Snickers tested two ad messages: "Buy Snickers for your freezer" and "Buy 18 Snickers for your freezer."
- The latter, despite seeming irrational, increased sales by 80% due to anchoring.