Nudge
How adverts use psychology to win you over
Jun 24, 2024
Explore the impact of iconic ads like Apple's 1984 Super Bowl ad and learn about psychological tactics for effective advertisements, such as creating scarcity and using anchors. Discover how advertisers use strategies like partial spelling and rhyming proverbs to enhance ad memorability. Sign up for a free email course on persuasion science based on peer-reviewed studies.
16:49
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Quick takeaways
- Scarcity appeals boost sales, demonstrated by KFC's $1 chips promotion.
- Anchoring increases sales, as seen with Snickers' strategy of recommending larger purchases.
Deep dives
Using Scarcity in Advertisements
KFC's promotion of $1 chips with a limit of four per customer outperformed 90 other creative ad variations, demonstrating that scarcity appeals to consumers' preference for limited resources, thereby boosting sales.
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