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Author and behavioral economics expert Rory Sutherland discusses the overlooked importance of creativity in business, Brexit's reasoning, undervalued roles such as doormen, R&D obstacles, and Amazon's two-way door concept. The episode covers the pitfalls of hyper-focusing on micro-efficiencies leading to macro-inefficiencies, the need to balance analytical and creative thinking in decision-making, and the impact of risk aversion on teamwork and productivity.
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Quick takeaways
- Value of a doorman lies in social interactions, not just opening doors.
- Creativity should focus on spotting opportunities for growth, not just solving known problems.
Deep dives
Understanding the Doorman's Role Beyond Opening Doors
The role of a doorman in a hotel extends far beyond just opening doors. Rory Sutherland emphasizes that the value of a doorman lies in aspects such as recognition, status, security, and social interactions. While Accenture's automation suggestion may seem efficient in the short term, focusing on micro -efficiencies like replacing the doorman with an automatic mechanism overlooks the larger contributions and judgments a doorman can make, ultimately leading to macro -inefficiencies in the long run.
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