Nudge
“It’s the mistake EVERY business makes” Rory Sutherland
Jul 1, 2024
Author and behavioral economics expert Rory Sutherland discusses the overlooked importance of creativity in business, Brexit's reasoning, undervalued roles such as doormen, R&D obstacles, and Amazon's two-way door concept. The episode covers the pitfalls of hyper-focusing on micro-efficiencies leading to macro-inefficiencies, the need to balance analytical and creative thinking in decision-making, and the impact of risk aversion on teamwork and productivity.
34:26
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Quick takeaways
- Value of a doorman lies in social interactions, not just opening doors.
- Creativity should focus on spotting opportunities for growth, not just solving known problems.
Deep dives
Understanding the Doorman's Role Beyond Opening Doors
The role of a doorman in a hotel extends far beyond just opening doors. Rory Sutherland emphasizes that the value of a doorman lies in aspects such as recognition, status, security, and social interactions. While Accenture's automation suggestion may seem efficient in the short term, focusing on micro -efficiencies like replacing the doorman with an automatic mechanism overlooks the larger contributions and judgments a doorman can make, ultimately leading to macro -inefficiencies in the long run.
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