Nudge

Learn top pricing tips from 10 experts on setting precise prices, using scarcity to boost sales, leveraging discounts, and optimizing pricing promotions with effective persuasion techniques.

Behavioral economist Rory Sutherland discusses quitting smoking, increasing McDonald's orders, promoting recycling in London, fixing broken pension schemes, and making high earners pay more taxes in a captivating and thought-provoking podcast episode.

Learn about the power of timing and social proof in persuasion, the influence of AI on marketing, and persuasion techniques backed by scientific studies. Discover six simplified techniques to enhance your ability to influence others.

Prof Todd Rodgers, expert in writing, discusses the power of concise communication in writing. He shares studies on email length, editing newsletters, and simplifying content to increase engagement. The podcast explores how less is more in communication strategies and offers tips for enhancing reader-friendly writing.

Professor Sarah Moore discusses how gaining deeper knowledge can diminish enjoyment, exploring the impact of language in marketing, evolution of word of mouth studies, and analyzing the downside of knowing too much. The podcast highlights how rational explanations and expertise can affect enjoyment, and the importance of balancing knowledge and mystery for a fulfilling emotional experience.

Discussion on why Amazon paid staff $5,000 to quit, how to influence behavior using incentives, and the power of framing choices positively. Examples include Coca-Cola, AMC theaters, and unique employee retention strategies.

Discover the marketing blunder that cost a CEO £500m overnight, leading to bankruptcy fears and a company rebrand. Learn about the power of vulnerability in persuasion from Queen Elizabeth I's success to Gerald Ratner's failure. Explore how disclosing weaknesses can impact brand reputation and the importance of balancing positivity and negativity in marketing strategies.

Discover the hidden sexual connotations in the McDonald's logo, explore the impact of white space in logos, shadows and white space on advertising perception, the fascination with reflections and water bodies, and the influence of shiny reflective products in marketing.

Discover why customers spend $342 billion on bottled water when a safer, cheaper alternative exists. Learn how unconventional pricing strategies drive consumer behavior, from high-priced menu items to scarcity tactics. Explore how Costco leverages strategic pricing for customer loyalty and profitability. Uncover the success of embracing a 'cheap' image in marketing, with examples from Ryanair. Delve into the psychology of random rewards and irrational pricing strategies in businesses like Pret and Fiji Water.

A world-leading neuroscientist discusses why marriages fail, if cleaning can be fun, how Facebook impacts mental health, and shares lessons on creativity. Learn about habituation, life strategies for well-being, and the power of repetition in belief formation.