Nudge How I persuaded 8 influencers to promote Nudge
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Aug 26, 2024 Discover the compelling impact of reciprocity in persuasion, explored through intriguing historical examples. Learn how minor gestures of generosity can lead to significant rewards in personal and professional relationships. The discussion reveals a psychological bias that can convince influencers without any payment or coercion. Additionally, the narrative touches on the hidden complexities of political negotiations during the Cuban Missile Crisis, showcasing the art of compromise in high-stakes situations.
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JFK and the Cuban Missile Crisis
- John F. Kennedy seemingly won the Cuban Missile Crisis with a strong, inflexible stance.
- Secretly, he compromised, trading US missiles for the removal of Soviet missiles in Cuba.
Reciprocity's Broad Usefulness
- Reciprocity, the principle of returning favors, isn't just for world leaders.
- It's useful for everyone, from teams and charities to businesses and podcasters.
Bankers and Sweets
- London bankers donated a day's salary (thousands of pounds) twice as often when given small packets of sweets.
- This demonstrates reciprocity's asymmetric power: a small gift can trigger a large return favor.