The Power of Reciprocity in Persuasion

I didn’t pay them. I didn’t force them. I didn’t even try to persuade them. No, to convince these 8 influencers I used an extremely powerful psychological bias. This same bias has been used to sell one thousand pounds of cheese in three hours, turn greedy bankers into charitable donors, and (potentially) save us from nuclear war. Listen to find out how I persuaded 8 influencers to promote this podcast. 

The (free) Science of Persuasion course: https://nudge.ck.page/persuasion-course

The Science of Marketing course: https://nudge.ck.page/persuasion-course

Robert Cialdini’s new edition of Influence: https://tinyurl.com/2pn23p83

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