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16min chapter
How I persuaded 8 influencers to promote Nudge
Nudge
The Power of Reciprocity in Persuasion
This chapter delves into the principle of reciprocity and its profound influence on persuasion and marketing. It highlights how minor gestures of generosity can yield significant returns, complemented by a personal experiment showcasing its effectiveness with influencers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode