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Nudge
Rory Sutherland on Drink Driving, Five Guys and the Tube Map
Jul 15, 2024
Rory Sutherland shares insights on selling a £500 hoover, making a flight delay pleasurable, improving the London Tube map, persuading effectively, making cafes more popular, and stopping drink drivers. He explores counterintuitive ideas in academia and business, emotional metrics in rail companies, marketing strategies, and human behavior prediction.
26:26
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Quick takeaways
- Business success in business involves being less wrong than competitors and embracing uncertainty.
- Improving consumer experience by understanding emotions and using small interventions for enhanced satisfaction.
Deep dives
Importance of Counterintuitive Thinking for Business Success
Counterintuitive thinking is crucial for business success because it challenges conventional assumptions and opens up new opportunities. Rory Sutherland emphasizes that in science, one needs to be right, while in business, being less wrong than competitors is key. By embracing uncertainty and combining behavioral science with creativity, businesses can expand their problem-solving capabilities and explore innovative solutions.
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