AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Snipd AI
Rory Sutherland shares insights on selling a £500 hoover, making a flight delay pleasurable, improving the London Tube map, persuading effectively, making cafes more popular, and stopping drink drivers. He explores counterintuitive ideas in academia and business, emotional metrics in rail companies, marketing strategies, and human behavior prediction.
Read more
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Business success in business involves being less wrong than competitors and embracing uncertainty.
- Improving consumer experience by understanding emotions and using small interventions for enhanced satisfaction.
Deep dives
Importance of Counterintuitive Thinking for Business Success
Counterintuitive thinking is crucial for business success because it challenges conventional assumptions and opens up new opportunities. Rory Sutherland emphasizes that in science, one needs to be right, while in business, being less wrong than competitors is key. By embracing uncertainty and combining behavioral science with creativity, businesses can expand their problem-solving capabilities and explore innovative solutions.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode