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3min chapter
Rory Sutherland on Drink Driving, Five Guys and the Tube Map
Nudge
Exploring Counterintuitive Ideas, Drink Driving, and Human Behavior Prediction
This chapter explores the effectiveness of counterintuitive measures like banning drink drivers, the concept of ergodicity economics, and the limitations of market research in understanding human behavior.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode