Rory Sutherland on Drink Driving, Five Guys and the Tube Map
Nudge
Embracing Counterintuitive Thinking in Academia and Business
Exploring the significance of counterintuitive thinking in academia and business, diverging from the pursuit of certainty and encouraging creativeness and uncertainty for problem-solving. The chapter showcases examples from Dyson and Red Bull to demonstrate how challenging assumptions can pave the way for groundbreaking business concepts.
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