Explore the tactics that election winners use in their speeches, such as repetition and linguistic devices. Learn how filler words impact speech clarity and how pauses can enhance persuasive delivery. Discover the secrets behind successful political speeches and how to apply them in your own public speaking.
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Quick takeaways
Repetition and novelty enhance speech persuasiveness and memorability.
Confidence in speech delivery and strategic pauses increase persuasiveness and message conveyance.
Deep dives
The Science Behind Attention and Persuasion in Speeches
Repetition, alliteration, and novelty play crucial roles in captivating audiences during speeches. Studies with mice and music demonstrate how habituation and dishabituation affect attention. Applying these findings to speeches like Obama's 'Yes, we can' and historical political speeches emphasizes the power of repetition for memorability and persuasion.
Confidence and Eliminating Filler Words in Speech Delivery
Confidence in speech delivery, observed in successful entrepreneurs like Donald Trump and top salespeople, enhances persuasiveness. Avoiding filler words such as 'um' or 'er' suggests greater knowledge and credibility. Utilizing pauses strategically, as exemplified by Barack Obama, can help draw attention and convey messages more effectively.
The Impact of Alliteration and Rhyme in Speech Believability
Alliteration, rhyme, and repetition contribute to the believability and memorability of speeches. Research shows that alliterative proverbs are perceived as more believable and memorable. Rhyming proverbs are found to be 17% more believable, enhancing the impact of persuasive communication.
What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech.