Analyzing persuasive techniques in political speeches

What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech. 

Derek’s book Hit Makers: https://tinyurl.com/yeymzds8

Jonah’s book Magic Words: https://jonahberger.com/magic-words/

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