Nudge 21 Psyc-Tips to Increase Sales (with Nick Kolenda)
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Aug 19, 2024 
Nick Kolenda, a former mind reader turned sales guru, shares 21 psychology-inspired tips to skyrocket revenue. He discusses how simplifying choices and strategic pricing can enhance persuasion. Discover how sensory elements like font size impact buying decisions and the psychological effects of word choice in marketing. Kolenda dives into the power of urgency through italics and how visual contrasts can elevate perceived value. His insights are backed by research, making them essential for anyone looking to boost their sales strategy.
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Nick's Mind Reading Feat
- In 2012, Nick Kolenda, then a mind reader, asked an audience member to think of a number between one and 10,000.
- He correctly guessed the number, showcasing his deep understanding of the human mind.
Limit Choices to Four
- Limit website options to four or fewer to avoid overwhelming customers.
- This "parallel individuation" principle recognizes humans' limited processing capacity.
Divisible Pricing
- Price bundles with divisible numbers.
- Customers prefer a $16 4-pack over a $15.30 one due to easier per-unit price calculation.