Nudge How Messi Used Psychology to Become Great
33 snips
Sep 9, 2024 
Adam Alter, a marketing and psychology professor at NYU and bestselling author, joins to reveal the intriguing pre-game ritual of Lionel Messi. This ritual not only enhances Messi's performance but can also help job candidates and creatives thrive. Alter discusses the goal gradient effect, illustrating how motivation can shift over time. He emphasizes the importance of perseverance and strategic pauses in boosting creativity, debunking myths about the creative process while highlighting that true breakthroughs often come after challenges.
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Goal Gradient Effect
- The goal gradient effect explains why motivation dips mid-goal.
- People are most motivated at the start and end of long-term goals.
Rats in Mazes
- Clark Hull observed the goal gradient effect in rats running mazes.
- Rats, like humans, are faster near the end, highlighting this motivational principle.
Plateau Effect
- Plateau effects explain how effective methods eventually lose effectiveness.
- Vary your routines and techniques to avoid stagnation.
