Nudge How to win any argument (according to a neuroscientist)
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Jun 17, 2024 
Neuroscientist Tali Sharot shares insights on effective persuasion tactics, highlighting the importance of finding common ground and allowing choice. She discusses influencing opinions, social influence, overcoming confirmation bias, and the power of control in shaping beliefs and behaviors.
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Find Common Ground
- Start arguments from common ground to increase receptiveness.
- Highlight shared values or goals instead of differences.
Vaccine Hesitancy Study
- Doctors focused on shared concerns about vaccine safety, not autism.
- This tripled parents' likelihood of vaccinating, highlighting common ground's power.
Patriotism and Climate Change
- Republicans donated more to an environmental fund when messages aligned with patriotism.
- Highlighting shared values like patriotism proved more persuasive than focusing on differing views on harm and fairness.