Nudge

How to win any argument (according to a neuroscientist)

Jun 17, 2024

Neuroscientist Tali Sharot shares insights on effective persuasion tactics, highlighting the importance of finding common ground and allowing choice. She discusses influencing opinions, social influence, overcoming confirmation bias, and the power of control in shaping beliefs and behaviors.

22:43

Episode guests

Tali Sharot

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Quick takeaways

Building rapport through shared experiences and goals enhances persuasion effectiveness.

Granting individuals a sense of control and autonomy increases receptiveness to messages, leading to more successful persuasion outcomes.

Deep dives

Focusing on Common Ground Increases Persuasion

Highlighting common ground and similarities rather than differences enhances persuasion. Tali Sherratt emphasizes that persuading by starting with shared experiences or goals leads to better outcomes. Research shows that focusing on shared objectives with parents regarding vaccines increases the likelihood of vaccination by three times.

Persuade Via Agency

01:10

Confirmation Bias and Selective Acceptance of Information

01:23

Intro

2min

Effective Persuasion through Highlighting Similarities and Granting Agency

6min

Influencing Opinions and Social Influence

2min

Exploring the Influence of Environment on Beliefs and Strategies to Overcome Confirmation Bias

4min

The Power of Control

7min

I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument.

Access the bonus episode: https://nudge.ck.page/de30a8ac24

Tali’s book, Look Again: https://tinyurl.com/5n8p3btb

Tali’s lab: https://affectivebrain.com/?page_id=161