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How to win any argument (according to a neuroscientist)

Nudge

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Effective Persuasion through Highlighting Similarities and Granting Agency

This chapter emphasizes the effectiveness of focusing on similarities and granting agency to persuade others successfully, as shown through examples like reframing vaccine discussions and aligning environmental messages with personal identity. Studies demonstrate that allowing individuals the choice to make up their own minds leads to greater success in persuading them during arguments on contentious topics.

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