Learn top pricing tips from 10 experts on setting precise prices, using scarcity to boost sales, leveraging discounts, and optimizing pricing promotions with effective persuasion techniques.
Read more
AI Summary
Highlights
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Break down price into smaller increments for perception of affordability.
Use charm pricing with 99 endings and limit product choices to boost sales.
Deep dives
Tips for Setting Your Price
When setting your price, consider breaking it down into smaller increments like per day pricing to increase customer perception of affordability. Additionally, opt for specific precise pricing rather than rounded numbers, as research has shown that precise amounts increase purchase likelihood. Furthermore, consider using charm pricing with 99 or 9 endings to boost sales without affecting perceived quality.
Enhancing Price Appeal with Additional Elements
To make your price more appealing, include an expensive premium option as a decoy price to make the standard option seem more reasonable and attractive. Add elements of scarcity by limiting product availability, as customers tend to find scarce resources more desirable. Moreover, reduce the number of choices offered to customers, following the principle that limiting choice can significantly boost sales.
Strategies for Promotions and Discounts
When promoting discounts, follow the rule of 100 by displaying percentage discounts for figures under 100% and absolute amounts for discounts exceeding 100. Utilize discount stacking by breaking large discounts into smaller ones to make promotions appear as better value. Consider framing discounts with tangible benefits rather than direct cash discounts, as this can be more compelling for customers. Lastly, when offering free products or services, use '$0' instead of 'free' to increase promotion effectiveness.
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.