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5min chapter
10 pricing tips from 10 pricing experts
Nudge
The Power of Precise Pricing
The chapter delves into the strategy of presenting prices in specific, precise amounts rather than rounded figures to increase sales and donations. It discusses charm pricing, the effectiveness of 99 pence or 99 cents pricing, and the use of decoy pricing to make higher-priced options more appealing to customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode