Nudge
The persuasive power of profanity
May 27, 2024
Exploring the power of swear words in marketing and communication, the podcast reveals how profanity can enhance credibility in reviews. It discusses the impact of swearing in ads, with case studies from Bud Light and KFC highlighting the benefits of authenticity in crisis management. The episode delves into the persuasive influence of explicit language in advertising and consumer perception.
25:27
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Quick takeaways
- Swearing in reviews increases persuasiveness and intensifies impact.
- In marketing, swear words can add authenticity and empathy during crises.
Deep dives
Swearing in Reviews Increases Impact
Sarah and her colleagues conducted a study on 300,000 reviews on Amazon and Yelp, finding that reviews with swear words received more upvotes and likes. They found that swear words, both mild and strong, made reviews more persuasive, increasing their impact. Additionally, using swear words as intensifiers in reviews enhanced the perceived intensity of the described product or service.
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