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2min chapter
The persuasive power of profanity
Nudge
The Influence of Swear Words and Censorship on Communication and Reviews
Exploring the effectiveness of swear words in communication, this chapter discusses how their selective use can convey strong emotions and break taboos, yet excessive usage may reduce their impact. It also analyzes the persuasive power of explicit language in reviews and the effectiveness of censoring swear words with asterisks.
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