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8min chapter
The persuasive power of profanity
Nudge
The Power and Influence of Swear Words
Exploring the persuasive impact of swear words in online reviews, this chapter discusses their ability to engage readers and enhance credibility. Sarah, a marketing professor, shares insights from a study on how swear words can make reviews more persuasive and receive more upvotes. The chapter highlights the versatile use of swear words as potent intensifiers in language, conveying strong emotions and enhancing the impact of messages.
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