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5min chapter
The persuasive power of profanity
Nudge
Profanity in Advertising
Exploring consumer perceptions of swear words in ads, challenges faced, and benefits of using explicit language in crisis management and corporate apologies. Case studies from Bud Light and KFC show the impact of authenticity and humility in rebuilding trust after a crisis.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode