The persuasive power of profanity
Nudge
Profanity in Advertising
Exploring consumer perceptions of swear words in ads, challenges faced, and benefits of using explicit language in crisis management and corporate apologies. Case studies from Bud Light and KFC show the impact of authenticity and humility in rebuilding trust after a crisis.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
