GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
22 snips
May 31, 2024 • 55min
RV184 - GTM Efficiency, Signal-Based Analytics & Demand Creation | FounderVideo Podcast
Chris Walker, FounderVideo Podcast guest, discusses CAC payback periods for SaaS companies. Highlights include the importance of smart cost-cutting, signal-based analytics, creating targeted content, and optimizing demand creation strategies. The conversation also covers the growth journey of Refine Labs and the future of AI in marketing.
May 28, 2024 • 47min
RV 183 - The Disconnect Between Revenue Leadership and Finance in B2B | Go To Market Live Episode 18
Explore the disconnect between revenue leaders and CFOs in B2B, focusing on tailored content creation and pipeline efficiency. Learn about aligning financial metrics with go-to-market strategies for success. Discover the importance of integrating marketing and finance in B2B strategies for effective decision-making and strategic planning.
19 snips
May 21, 2024 • 55min
RV182 - Expert Session: Demand Creation that works requires Messaging Validation
Peep Laja, an expert in messaging, discusses the importance of target customer insights and effective messaging for demand generation strategies. The dialogue covers the significance of message testing, symptoms of lacking feedback, and the necessity of real-time customer insights for dynamic business strategies.
May 19, 2024 • 51min
RV181 - Tackling Go-To-Market Bloat | Go To Market Live Episode 17
The podcast discusses issues in the B2B tech sector, focusing on go-to-market bloat and the need for companies to reevaluate sales and marketing spending. It explores optimizing strategies using signal-based analytics, efficient customer acquisition, and the economic impacts of interest rate changes. The chapters delve into topics such as navigating data quality challenges, multi-touch attribution, and exploring the dynamic nature of customer acquisition cost payback period.
8 snips
May 17, 2024 • 45min
RV180 - Achieving Objective Attribution Measurement | Attribution Nation
Chris, founder of Refine Labs, discusses evolving marketing attribution in B2B, emphasizing customer-centric strategies over traditional models. He explores challenges in B2B customer lifecycles, multi-touch attribution, and the importance of unbiased evaluation for decision-making, advocating for a data-driven, adaptive approach to marketing.
May 14, 2024 • 46min
RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast
Marketing analytics expert Chris discusses leveraging 'signals' in marketing analytics to track customer interest, highlighting differences between signal providers, aggregators, and analytics. He emphasizes the importance of prioritizing profitability and growth while cutting costs, reassessing customer acquisition strategies, and measuring value through financial soundness. Chris proposes a single, more effective approach for better financial performance in current economic conditions.
8 snips
May 12, 2024 • 54min
RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
The podcast discusses changes in B2B finance affecting GTM strategies, the importance of sustainable growth, and the current landscape of SaaS companies. It also talks about optimizing go-to-market strategies, adapting information discovery for B2B buyers, analyzing customer insights, and the evolving role of CMOs in B2B companies.
May 10, 2024 • 44min
RV177 - The Future of Revenue: Signal-Based Go-to-Market Strategies
Alan Zhao, a marketing and analytics expert, joins Chris to discuss the evolution of B2B Go-To-Market tactics, emphasizing the importance of data-driven decision-making and demand generation. They explore the challenges in traditional revenue models, the shift in B2B buying behavior towards trust in peer recommendations, and the optimization of go-to-market strategies through signal-based analytics. The conversation delves into the need for transformational changes in B2B companies and the future of revenue optimization in business operations.
May 7, 2024 • 41min
RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker
Kyle Coleman and Chris Walker discuss strategies to eliminate GTM bloat, optimize ad spend, analyze data effectively, and utilize AI for smarter decision-making in go-to-market teams. They emphasize the importance of reducing CAC, improving marketing efficiency, and transforming the entire GTM process for profitability and increased enterprise value.
71 snips
May 5, 2024 • 52min
RV175 - The Power of Signals in Go-To-Market Strategy | Go To Market Live Episode 15
The podcast discusses the pivotal year ahead for mid-market companies, financial benchmarks like the Rule of 40, and optimizing go-to-market strategies. It delves into the world of signals in marketing, the difference between touchpoints and signals, and how they can enhance processes for reduced CAC and improved ROI.
