GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
May 19, 2024 • 51min
RV181 - Tackling Go-To-Market Bloat | Go To Market Live Episode 17
The podcast discusses issues in the B2B tech sector, focusing on go-to-market bloat and the need for companies to reevaluate sales and marketing spending. It explores optimizing strategies using signal-based analytics, efficient customer acquisition, and the economic impacts of interest rate changes. The chapters delve into topics such as navigating data quality challenges, multi-touch attribution, and exploring the dynamic nature of customer acquisition cost payback period.
8 snips
May 17, 2024 • 45min
RV180 - Achieving Objective Attribution Measurement | Attribution Nation
Chris, founder of Refine Labs, discusses evolving marketing attribution in B2B, emphasizing customer-centric strategies over traditional models. He explores challenges in B2B customer lifecycles, multi-touch attribution, and the importance of unbiased evaluation for decision-making, advocating for a data-driven, adaptive approach to marketing.
May 14, 2024 • 46min
RV179 - Leveraging Signals to Improve Marketing Analytics | RevOps FM Podcast
Marketing analytics expert Chris discusses leveraging 'signals' in marketing analytics to track customer interest, highlighting differences between signal providers, aggregators, and analytics. He emphasizes the importance of prioritizing profitability and growth while cutting costs, reassessing customer acquisition strategies, and measuring value through financial soundness. Chris proposes a single, more effective approach for better financial performance in current economic conditions.
8 snips
May 12, 2024 • 54min
RV178 - Unifying Pipeline Architecture through Aligning Sales and Marketing | Go To Market Live Episode 16
The podcast discusses changes in B2B finance affecting GTM strategies, the importance of sustainable growth, and the current landscape of SaaS companies. It also talks about optimizing go-to-market strategies, adapting information discovery for B2B buyers, analyzing customer insights, and the evolving role of CMOs in B2B companies.
May 10, 2024 • 44min
RV177 - The Future of Revenue: Signal-Based Go-to-Market Strategies
Alan Zhao, a marketing and analytics expert, joins Chris to discuss the evolution of B2B Go-To-Market tactics, emphasizing the importance of data-driven decision-making and demand generation. They explore the challenges in traditional revenue models, the shift in B2B buying behavior towards trust in peer recommendations, and the optimization of go-to-market strategies through signal-based analytics. The conversation delves into the need for transformational changes in B2B companies and the future of revenue optimization in business operations.
May 7, 2024 • 41min
RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker
Kyle Coleman and Chris Walker discuss strategies to eliminate GTM bloat, optimize ad spend, analyze data effectively, and utilize AI for smarter decision-making in go-to-market teams. They emphasize the importance of reducing CAC, improving marketing efficiency, and transforming the entire GTM process for profitability and increased enterprise value.
71 snips
May 5, 2024 • 52min
RV175 - The Power of Signals in Go-To-Market Strategy | Go To Market Live Episode 15
The podcast discusses the pivotal year ahead for mid-market companies, financial benchmarks like the Rule of 40, and optimizing go-to-market strategies. It delves into the world of signals in marketing, the difference between touchpoints and signals, and how they can enhance processes for reduced CAC and improved ROI.
28 snips
May 3, 2024 • 35min
RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus
Marketing expert Chris discusses optimizing go-to-market strategies with content in the B2B space. Topics include challenges in B2B marketing, data-driven insights, common marketing mistakes, practical tactics, effective marketing explanations, SEO content, and meeting customer expectations.
30 snips
Apr 30, 2024 • 1h
RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders
Marketing Operations experts Crissy and Charlie Saunders discuss setting up measurement frameworks for demand programs, pipeline sources, and funnel tracking. They delve into data infrastructure errors, revenue team alignment, lead management tactics, partner contribution tracking, and signals for sales success.
11 snips
Apr 28, 2024 • 51min
RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14
Topics include GTM bloat in B2B companies, financial metrics, demand generation marketing, CAC payback period, budgeting mistakes, and effective customer acquisition strategies. Emphasizes the importance of balancing profitability and growth, agility in marketing teams, employee categorization, customer connections, and using customer signals for business strategy.
