GTM Live

RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker

May 7, 2024
Kyle Coleman and Chris Walker discuss strategies to eliminate GTM bloat, optimize ad spend, analyze data effectively, and utilize AI for smarter decision-making in go-to-market teams. They emphasize the importance of reducing CAC, improving marketing efficiency, and transforming the entire GTM process for profitability and increased enterprise value.
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