

RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker
May 7, 2024
Kyle Coleman and Chris Walker discuss strategies to eliminate GTM bloat, optimize ad spend, analyze data effectively, and utilize AI for smarter decision-making in go-to-market teams. They emphasize the importance of reducing CAC, improving marketing efficiency, and transforming the entire GTM process for profitability and increased enterprise value.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Optimizing Go-to-Market Strategies for SaaS Businesses
01:32 • 6min
Optimizing Go-to-Market Strategies for Tech Companies
07:51 • 18min
The Evolving Role of SDRs in the Age of AI
25:35 • 9min
Navigating Marketing Challenges and Strategic Priorities in Business
34:29 • 2min
Aligning Company, Category, and Product Strategies for Market Success
36:31 • 4min