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B2B Revenue Vitals
RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker
May 7, 2024
Kyle Coleman and Chris Walker discuss strategies to eliminate GTM bloat, optimize ad spend, analyze data effectively, and utilize AI for smarter decision-making in go-to-market teams. They emphasize the importance of reducing CAC, improving marketing efficiency, and transforming the entire GTM process for profitability and increased enterprise value.
40:45
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Quick takeaways
- Optimizing ad spend and demand generation channels is key to boosting ROI.
- Rethinking personnel expense and team structure can lead to operational efficiency.
Deep dives
An AI Tool for Marketing Insights
An AI tool called Demand GPT has been launched by Refine Labs, trained on years of experience and insights from over 100 experts in demand generation, offering forecasting models, guides, and playbooks for marketing strategies. Users can input questions about metrics, advertising, or KPIs and receive tailored responses based on refined data, aiming to streamline decision-making processes for demand-gen marketers.
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