9min chapter

B2B Revenue Vitals cover image

RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker

B2B Revenue Vitals

CHAPTER

The Evolving Role of SDRs in the Age of AI

Exploring the impact of AI on sales and marketing, this chapter stresses the importance of human oversight alongside automated processes. It delves into the benefits of smaller teams, AI in marketing strategies, changes in sales practices, and data-guided decision-making for marketing teams.

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