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RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker

GTM Live

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Optimizing Go-to-Market Strategies for SaaS Businesses

This chapter delves into the challenges of go-to-market bloat in SaaS companies, emphasizing the need to reduce customer acquisition costs and improve marketing efficiency. Chris shares insights on data-driven approaches to optimize sales and marketing budgets for better ROI and productivity.

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