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18min chapter
RV176 - How Companies Can Eliminate GTM Bloat & Improve CAC with Kyle Coleman and Chris Walker
B2B Revenue Vitals
Optimizing Go-to-Market Strategies for Tech Companies
The chapter discusses streamlining resources in marketing teams, challenges in balancing sales and marketing expenses, and the limitations of incremental changes in strategies. It emphasizes the importance of a transformative approach, optimizing the entire go-to-market process, and reevaluating current strategies to achieve profitability and increased enterprise value.
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