GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
28 snips
May 3, 2024 • 35min
RV174 - Optimizing Your Go-To-Market Strategy with Content | Podcast Gurus
Marketing expert Chris discusses optimizing go-to-market strategies with content in the B2B space. Topics include challenges in B2B marketing, data-driven insights, common marketing mistakes, practical tactics, effective marketing explanations, SEO content, and meeting customer expectations.
30 snips
Apr 30, 2024 • 1h
RV173 - Expert Session: Signal-Based Pipeline Architecture with Crissy Saunders and Charlie Saunders
Marketing Operations experts Crissy and Charlie Saunders discuss setting up measurement frameworks for demand programs, pipeline sources, and funnel tracking. They delve into data infrastructure errors, revenue team alignment, lead management tactics, partner contribution tracking, and signals for sales success.
11 snips
Apr 28, 2024 • 51min
RV172 - GTM Bloat and Financial Metrics in B2B SaaS Companies | Go To Market Live Episode 14
Topics include GTM bloat in B2B companies, financial metrics, demand generation marketing, CAC payback period, budgeting mistakes, and effective customer acquisition strategies. Emphasizes the importance of balancing profitability and growth, agility in marketing teams, employee categorization, customer connections, and using customer signals for business strategy.
40 snips
Apr 26, 2024 • 50min
RV171 - What Matters in B2B Marketing in 2024
Chris, an expert in B2B marketing strategies, discusses the latest in AI-powered demand gen tools, emphasizing community building and market feedback. He highlights the importance of aligning sales velocity with market signals and the future of 'signal analytics' in B2B marketing.
5 snips
Apr 23, 2024 • 46min
RV170 - Hunting is Dead | Pusching Limits
Chris, B2B marketing expert, talks about the shift in strategies due to B2B buyers relying on peer recommendations. Emphasis on customer experiences, organic content, analytics, market fit, and financially sensible approaches to enhance businesses. Discusses redesigning sales roles for a data-informed, user-friendly, and customer-focused approach.
4 snips
Apr 21, 2024 • 49min
RV169 - The Changing Financial Dynamics of B2B SaaS and Tech Companies | Go To Market Live Episode 13
Explore the evolving financial dynamics of B2B SaaS and tech companies, focusing on valuation multiples and investment strategies. Learn about optimizing go-to-market expenditures, rethinking sales and marketing investments, and becoming a business-savvy executive. Discover the importance of investing based on net new ARR and cutting out inefficient spending to improve overall financial health.
Apr 19, 2024 • 41min
RV168 - Unlocking the Power of Signal-Based Selling | Go-To-Market Mavericks
Chris, an expert in signal-based selling and analytics, discusses the challenges of identifying valuable signals amidst data overflow, optimizing sales team performance, and reallocating resources effectively. The podcast explores the vital role of signal analytics in B2B companies, the evolution of signal-based selling, data-driven decision-making for executives, and building cohesive teams for go-to-market success.
Apr 16, 2024 • 37min
RV167 - The Future of B2B Marketing | Qualified Pipeline Summit
Chris, founder of a software company, discusses the future of B2B marketing at the Qualified Pipeline summit. He emphasizes the need for a data-driven approach to revitalize go-to-market strategies and challenges the hype around AI adoption in B2B sector. The conversation highlights the importance of reliable data, marketing strategies, and the power of data signals in B2B marketing.
Apr 12, 2024 • 56min
RV166 - MUST LISTEN: An Unfiltered Reflection on 5 Years of Entrepreneurship | Go To Market Live Episode 12
Experienced entrepreneur Chris reflects on 5 years of entrepreneurship, discussing the emotional turmoil, tough decisions like layoffs, leadership challenges, profitability strategies, and personal growth. He shares insights on transitioning roles, handling market realities, and future B2B strategies.
Apr 9, 2024 • 42min
RV165 - Mental Health in the Revenue Race | Revenue Mind Podcast
Entrepreneur Chris discusses the pressures of revenue leadership and the importance of company culture. They cover topics like balancing performance with mental health, empathy in leadership, setting boundaries, technology's role in mental health, and learning from failure. The episode emphasizes resilience, integrating personal and professional growth for revenue leaders.
