

RV164 - Investing Budget Responsibly | Go To Market Live Episode 11
13 snips Apr 7, 2024
Explore strategies for making marketing budgets work harder by focusing on ROI and measuring leading and lagging indicators effectively, maximizing return on investment in marketing activities, optimizing marketing investments for tech companies, elevating consulting services through business-centric thinking, redefining financial metrics for business success, and discussing cost effectiveness through messaging and market alignment in marketing strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Maximizing Return on Investment in Marketing Activities
04:26 • 21min
Optimizing Marketing Investments for Tech Companies
25:10 • 8min
Elevating Consulting Services through Business-Centric Thinking
33:02 • 7min
Discussions on Business Insurance and Overcoming Common Budgeting Objections
40:28 • 2min
Redefining Financial Metrics for Business Success
42:45 • 6min
Cost Effectiveness Through Messaging and Market Alignment in Marketing Strategies
48:37 • 6min