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B2B Revenue Vitals
RV166 - MUST LISTEN: An Unfiltered Reflection on 5 Years of Entrepreneurship | Go To Market Live Episode 12
Apr 12, 2024
Experienced entrepreneur Chris reflects on 5 years of entrepreneurship, discussing the emotional turmoil, tough decisions like layoffs, leadership challenges, profitability strategies, and personal growth. He shares insights on transitioning roles, handling market realities, and future B2B strategies.
56:25
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Quick takeaways
- Starting a company with financial constraints, transitioning to content-driven strategies, and facing early challenges are crucial stages in entrepreneurship.
- Adopting a video-centric approach ahead of trends, embracing performance-based revenue models, and strategic partnerships drive business evolution.
Deep dives
Starting Refine Labs and the Entrepreneurial Journey
The podcast episode delves into the inception of Refine Labs, highlighting the pivotal decision by the speaker to start his own company after leaving his role as a marketing head. Facing financial constraints initially, with minimal money and student loan debt, he embarked on a 90-day trial period to venture into entrepreneurship. The speaker recalls the early challenges, including downsizing to cut living expenses and transitioning from consulting to adopting a content-based approach via LinkedIn that proved instrumental in the company's evolution.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode