The podcast explores the intricacies of connected TV advertising and the importance of creative content. They discuss repurposing marketing content, pinpoint targeting, and insightful analytics. The chapters also cover targeting capabilities of Facebook and YouTube, transitioning to account-based approaches, challenges in leveraging first-party data, and the importance of metrics and feedback loops in B2B advertising.

Explore demand creation strategies and the impact of connected TV advertising in B2B marketing. Learn about triggers for customer acquisition, the future of marketing media, and debunked misconceptions. Discover the importance of organic and paid media synergy in B2B advertising, tailoring content for marketers, and the changing landscape of paid advertising in B2B companies.

Learn how social and community can create demand by diversifying marketing strategies beyond LinkedIn and Google paid budgets. Explore the nuances of creating and nurturing owned company communities. Discover the emerging roles of influencers and key opinion leaders in the B2B sector. Gain insights into LinkedIn's algorithm changes and content distribution strategies for B2B marketers.

The podcast discusses the importance of account-based marketing (ABM) and its relation to technology. It explores the drawbacks of traditional marketing efforts and emphasizes the need for a holistic approach in go-to-market strategies. The conversation highlights the value of segmenting accounts and the use of technologies like ZoomInfo and Demandbase. It also explores the future impact of AI in workflow automation and content production.

Marketing expert Chris Walker and guests discuss optimizing marketing investments across the customer lifecycle. They explore the shift from traditional lead gen to demand gen strategies, balancing investments, the buyer-centric pipeline, and the evolution of marketing analytics. They also cover optimizing the sales pipeline in the B2B SaaS industry, challenges in setting growth targets, measuring different types of events, and investing in organic demand creation strategies.

Chris Walker, an entrepreneur in B2B marketing, joins Chris Roche on the Acronym Podcast. They discuss Chris's journey from electrical engineering to B2B marketing entrepreneurship, aligning strategies with B2B dynamics, and methodologies for outpacing traditional employment returns. They also explore lessons from starting e-commerce companies, managing paydance in-house versus outsourcing, and transitioning to a full-service agency.

The podcast discusses the changing landscape of B2B marketing, focusing on buyer behavior trends. It emphasizes the shift in power to buyers, the importance of understanding customers' needs, and the need for marketers to adapt to the evolving buyer journey. The limitations of traditional attribution models and the need for a holistic approach to measuring marketing effectiveness are also discussed.

In this podcast, Chris Walker discusses the challenges B2B firms face in the evolving digital marketing scene. He explores the misalignments between customer behaviors and traditional business strategies. The chapter also delves into the obsession with vanity metrics in marketing and the importance of analytics in go-to-market strategy. The speaker shares insights on career decisions and embracing change.

Chris, an expert in Demand Generation, discusses his journey through the concept, the qualities of a great leader, All-Bound, and answers listener questions during a Fireside Chat with Quinyx. They also explore the impact and insights of a pilot program, data usage, and the role of personas in B2B marketing.

Chris, an expert in switching from a Lead Gen to Demand Gen Strategy, discusses various topics including improving demand gen strategy through SEO skills and measurement, fitting product launches into demand gen execution, managing short term versus long term goals, finding balance between lead gen and demand gen, and effective content creation with a two person team.