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B2B Revenue Vitals
RV154 - “The Largest Issue in B2B Go-To-Market is DATA” | Demand Decoded
Mar 15, 2024
Exploring modern B2B go-to-market strategies, Chris reveals the biggest issues in B2B marketing. He highlights the need for strategic investments, the role of outbound marketing, and the opportunity for forward-thinking marketers to make an impact. The podcast delves into evolving sales and demand gen strategies, challenges in SaaS businesses, and the importance of data-driven decisions for effective marketing programs and business growth.
59:25
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Quick takeaways
- Traditional inbound marketing methods are encountering pitfalls due to a disconnect between lead generation tactics, leading to ineffective outcomes.
- Underinvestment in data analytics hampers companies' ability to align marketing efforts effectively, emphasizing the importance of holistic data analytics across departments.
Deep dives
Evolution of Inbound Marketing Strategies
Companies have encountered pitfalls in traditional inbound marketing methods. The disconnect between traditional lead generation tactics like lead nurturing and lead scoring resulted in ineffective outcomes. Customers were not converting in the expected manner, leading to a shift in approach towards inbound strategies. The transition involved focusing on aligning marketing efforts with evolving customer buying behaviors to improve conversion rates and overall marketing effectiveness.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode