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15min chapter
RV154 - “The Largest Issue in B2B Go-To-Market is DATA” | Demand Decoded
B2B Revenue Vitals
Redefining B2B Marketing Strategies
Exploring the shift from top-down to bottom-up analysis in B2B go-to-market strategies, advocating for standardized metrics, and emphasizing the importance of accurate data-driven decision-making for successful marketing practices.
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